The Concept Coupe is the first of a series of three concept cars, all in
individual ways representing the next generation of Volvo models,
starting with the All-New XC90 in 2014.
“The new Volvo Concept Coupé reveals how we could shape our cars from now on. Free from the superficial surface excitement of other car brands, we add emotional value to the Volvo brand with the calm, confident beauty that is the hallmark of Scandinavian design” says Thomas Ingenlath.
The Concept Coupe is the first of a series of three concept cars, all in individual ways representing the next generation of Volvo models, starting with the forthcoming All-New Volvo XC90 in 2014.
It is the first car built on Volvo’s new Scalable Product Architecture (SPA). Developed in-house for Volvo Cars only, SPA liberates Volvo’s designers from the limitations of previous platforms. “This is Volvo unleashed,” says Ingenlath.
“Over last few years, car design has become increasingly standardized and streamlined, and too often defined by cluttered and overly complex design. While other brands try too hard to look luxurious and muscular, Volvo Cars will stand out as the calm, confident and naturally powerful challenger.
We have no ambition to blend in, and the Concept Coupe efficiently manifests how iconic design will reinforce Volvo’s identity” says Thomas Ingenlath.
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